Archive for: June, 2023

Affiliate Marketing – How To Create A Presell Affiliate Products Sales Page

Jun 24 2023 Published by admin under Uncategorized

One of the strategies that you can use is to create your own affiliate product sales page to improve your income. There are some products that are very good but its sales letter is not good enough. If you direct your customer to the merchant’s lousy sales letter, you might not even get any sales no matter how good the product is. The article will touch on how to create your own affiliate sales page.

You can take all the best parts of the sales copy bits from the merchant’s sales page that you are promoting for. Once you have collected all, you can even add your own sales copy and the end of your page will be the order button which will be linked to your affiliate order link page. When you are using this method, do make sure that you also cover these few areas:

o You must have a good headline to capture attentions. What you can do is have your own swipe file of good headlines that attracts your attention. You can try out the different headlines to find out which headlines works best for you.

o You must develop interest telling a true short story on how this product helps you or the customer that have bought them before. Tell them “what’s in it for them” and list in bullet points the reasons why they must buy this product and the problems that will be solved if they buy the product.

o You should include testimonials and proof in your webpage to increase the customer’s trust in you. One of the sneaky ways to get the testimonials if to get it directly from the merchant’s sales letter.

o You must call to action. Tell them exactly the action that they have to take and do to close the sales.

These are the few things that you must include in your affiliate products sales page. This will ensure that you will be able to effectively presell them the affiliate products and you will have more control compare to if you direct them directly to the merchant’s website, there is no control for you as whether it will makes sales or not will depend on the merchant’s sales letter. I hope that you will find this article useful to you.

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9 Hidden Secrets to a Powerful Mortgage Marketing Letter

Jun 24 2023 Published by admin under Uncategorized

Mortgage Marketing Letter Tip #1: Know your readers well – You can’t influence everyone, so why waste time and money contacting consumers who have no interest in your mortgage services? It’s vital that you thoroughly research the most appropriate way to reach your target audience.

How you generate the contact information for the people you’re sending your mortgage marketing letter to is not as important as who receives that message. There are numerous companies that will create worthwhile lists of potential customers who might need your lending services. Most likely, the names were collected because the person showed a prior interest in purchasing or refinancing a home.

You could also create a list yourself. Organize a free giveaway that entices the people you want to reach. In return for the complimentary product/service you give away, ask for each person’s name and mailing address. Be prepared, though, as some people might be hesitant to offer this information. You’ll want to emphasis the information is for internal use and will not be shared with outside parties.

Mortgage Marketing Letter Tip #2: Grab your reader’s attention immediately with an offer – You only have seconds before a reader gets bored and moves on, so use your time wisely. How is your lending company different from the competition? Whether the benefit(s) you’re providing to your customers is a risk-free offer or a unique service, make sure it’s the first point your reader sees.

Your offer might include free information, a no obligation consultation, a contest, an exclusive invitation or a limited-time discount.

One of the most common mistakes marketing writers make is to focus their writing toward an aspect of the lending firm that is too obvious. How many times have you seen a mortgage marketing letter praising a company’s customer service as its competitive edge? As a consumer, you assume any lending firm you work with will be able to service your needs at a high level. If they didn’t, you wouldn’t contact them in the first place. So determine another facet of the business that sets you apart from your competitors. With a little creativity you should be able to find something that makes your lending firm unique.

Also, avoid the urge to copy the marketing techniques used by other companies in your field. Not only is this unoriginal, but it will cause you to duplicate a plan that might not be effective. No one else knows your business better than you, so don’t be afraid to take a risk with your mortgage marketing copy.

Mortgage Marketing Letter Tip #3: Tell your audience what you want (your call to action) – How are your readers going to know what you want from your mortgage marketing letter if you don’t tell them? Yes, I know this seems obvious, but far too often this important step is forgotten.

For example, if you want your potential customer to call for a free consultation, include a phone number (toll-free is always best) that will allow your readers to talk with a live person. The fastest way for your new customers to lose interest is by answering the call with a recording – especially when you’re encouraging their phone calls.

The popularity of the Internet has led some lending companies to use a call to action that encourages readers to visit their websites (e.g., Visit us online today at [http://www.xyzlendingcompany.com] to fill out your loan application).

Another common request in lending companies’ marketing letters is to have the reader respond back with a postage-paid mailer. This is effective because many people view filling out a card and returning it less of a hassle than a phone call. Here’s a reminder for your return mailers: Be sure to clearly restate your offer because some people will skip your mortgage marketing letter altogether and go right to the response card.

In addition to explaining your call to action, let readers know what type of person is ideal for your lending program. If you’re a large firm specializing in helping people with bad credit secure loans, tell your readers. On the flip side, if you don’t want to deal with low credit scores, make this fact known. By narrowing down your audience, you’ll demonstrate a niche, which often leads to increased credibility.

Mortgage Marketing Letter Tip #4: Establish a deadline to encourage immediate action – Once you’ve hooked your readers with the offer and explained the action you want them to take, set a deadline for responses. You could even present discounts or special deals as incentives for acting quickly. This would also be a good time to re-introduce that magic four-letter “F” word – FREE. After all, when was the last time “free” failed to grab your attention?

For those times when you need your readers to act even faster, take the deadline a step further by making your offer available to only a select number of customers. A benefit of this technique is that the readers who respond will feel like a select member of an elite group.

Mortgage Marketing Letter Tip #5: Back your offer up with a guarantee – Your writing won’t persuade anyone unless you’re convinced first. So state your message confidently and back it up with a guarantee. A lending company that uses a guarantee will almost always be perceived as more credible than a firm that doesn’t apply this writing tip.

Your guarantee can cover your pricing, customer service, response time, the time it takes to close the loan, etc. The benefit of a guarantee is that your readers will feel like there is limited risk when contacting you or trying your service.

Mortgage Marketing Letter Tip #6: Use basic words or phrases that create visual images – Active verbs and attention-grabbing adjectives are the best way to create visual images in your readers’ minds – but don’t get too carried away. Also, write to your audience in a tone and vocabulary they understand (studies show most people read at an 8th grade level). Frequent use of the words “you” and “your” is one effective way to communicate directly with a reader.

Creating mental images in the minds of potential customers will require separate techniques for different audiences. A wealthy, well-educated businessman doesn’t develop the same visual images as a young newlywed who just purchased his first home. This statement might seem obvious, but you’d be amazed at how many mortgage marketing letters I see that are improperly targeted to a mass audience of varied and unrelated consumers.

Connecting with a reader on an emotional level is the primary key in getting your message to sink in. You want your readers to feel like the text is speaking directly to them. So put yourself in their shoes. Why would your offer be appealing to your readers? If you don’t know, ask your customers why they’re funding their mortgage with you. This can be done through a mailed survey or over-the-phone conversations. Not only will you receive valuable feedback, you’ll also find the most effective ways to write your mortgage marketing copy.

Mortgage Marketing Letter Tip #7: Use testimonials from satisfied customers – Consumers relate to people who are similar to them. Luckily for you, satisfied customers are more than happy to volunteer praise. To back up your marketing message, get a few flattering remarks in writing and match those testimonials to the needs of your target audience. What are the unique selling propositions you stress? Get people to praise those specific aspects of your lending company.

For any testimonial, the two questions you want answered are the following: Prior to using XYZ’s lending services, what challenges were you facing? And, now that the service is complete, how is your situation different? Vague statements such as “Your service is great!” or “This lending program works well.” fail to give details as to why your lending company is better than the competition.

When it’s time to collect testimonials, don’t wait. Timing is an essential component when developing an effective testimonial. The longer you wait, the less likely your chances are for getting useful feedback. Approach your clients with a testimonial request while their satisfaction is still at its peak.

And a final point about your testimonials – always use your source’s full name and location. Limiting a person’s name to initials only leaves a reader guessing the validity of the statement. When people put their names next to comments about your lending company, you can be sure they support your services.

Mortgage Marketing Letter Tip #8: Use an appropriate length with bullets and subheads – The length of your marketing letter will depend on the situation, but longer is not necessarily better. As with any type of marketing copy, strive for quality over quantity and make certain each word is a necessary component to the sentence.

A common rule of thumb in direct-mail writing is the more expensive the item or service, the longer the letter. If your offer is strong enough, your audience won’t mind reading a lengthy explanation.

When it comes to formatting your mortgage marketing letter, don’t forget about bullets, subheads and white space. Your reader will feel overwhelmed when presented with large blocks of text without any spaces between the paragraphs. Bulleted text gives readers an opportunity to pause while scanning for the most important points in your letter. Shorter paragraphs (1-3 sentences) allow your audience time to fully comprehend the information without feeling the need to keep reading.

Mortgage Marketing Letter Tip #9: Conclude with a postscript (P.S.) – One of the most popular techniques used by letter writers for encouraging immediate action is through a postscript, that is, a “P.S.” Some studies have shown that many readers scan down the page to the P.S. before they read anything else. That means there’s a chance some of the most essential components to your letter won’t even get a glance.

So, whether your reader jumps to the last few lines of your letter or reads every word, you want to make sure your P.S. statement is convincing enough that your reader wants to take action. You may even want to restate your proposition in the P.S.

Additional ideas to consider in your mortgage marketing letter:

• Test your letter on a small group of people before mailing to your entire list.

• Make sure your letter is formatted so it meets postal specifications.

• Be honest. Readers know when you’re trying to trick them with false offers.

• Find a successful marketing letter and hand-write it word for word. As you do this more and more, your subconscious mind will begin remembering the effective techniques used by other authors.

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What Are Residual Income Activities in a Network Marketing Business or MLM Opportunity?

Jun 24 2023 Published by admin under Uncategorized

This is one of the most important subjects in building and running a successful network marketing business.

IPA – “Income Producing Activity”

What is an IPA and what differentiates it from any other activities?

The fact is that many people in network marketing businesses haven’t really grasped this concept in it’s most effective sense. They (unknowlingly) mistake unproductive work as income producing activity.

I’ll be the first to say, that I fell into this trap myself years ago.

Let me explain:

For simplification purposes, let’s say there are just 2 categories of activities (work) in building a network marketing or MLM business. They are Busy Work Activities and IPA’s (Income Producing Activities).

What are some examples of busy work?

- Attending a conference call.
- Going to a company or upline meeting.
- Attending a convention or a company event.
- Reading over company brochures or websites.
- Talking to 3 strangers a day because your upline said to.
- Studying the compensation plan or product specs.
- Talking on Instant Messenger day and night.
- Listening to training cd’s or reading a book about MLM.
- Thinking about your ‘why’ and if it’s big enough.
- Checking email (unless it’s from someone who wants to purchase what you are offering).
- Anything that is not DIRECTLY related to putting money in your pocket.

Now, are the things above important? Sure they are, but they should be considered secondary activities because they take your time and focus off of the most important thing: GETTING RESULTS.

Let me ask you something here:

If you know how to get consistent results in your business, then why would you spend so much time on activities that may possibly take time away from you obtaining your primary objective?

One of the reasons (in my opinion) that people get so in to all the conference calls, meetings, annual conventions and such is because it sort of feels like you are working your business in some weird way, and learning some things while you are around others in the same boat, and there’s always some ‘exciting’ news you need to hear. You are going through ‘training’. You are told to ‘Stay Plugged In’.

What does that mean? Well, for one it’s an easy way to keep you in the business longer by getting you all excited over other people’s successes, or the products, or the triple infinity comp plan, or the company, or the new distribution plant coming out soon, etc.

Yes, they are forms of training, and training is very important. However, the most effective training is one that produces predictable, consistent results. If you have been in calls or have gone to meetings and you still are not getting predictable results on a consistent basis, then you may want to take a good look at the so-called training you are tapping into.

Either it’s not really that great OR you haven’t yet implemented it correctly.

Truth be know (in my opinion), it’s usually that it’s not that great. Mostly just rehashed information everyone already knows mixed in with excitement, hype, and ‘you can do it’ terminology. Going back to my article on training – it has to focus on marketing and predictable results.

Now, what are some examples of True IPA’s?

- Making a sale.
- Generating your own leads.
- Signing up a business builder.
- Performing proven marketing methods on a daily basis.
- Effectively training your organization on marketing to duplicate your efforts.
- Anything that when the action is completed or accomplished, it directly generates dollars for you.

So, here’s a helpful way to locate and filter out any non-essential activities:

Sit down with a pen and a piece of paper. Think about every activity you do on a daily basis that is in any way related to your network marketing business. Write down each activity you performed, the time you spent on that activity, and what the direct result for that activity was (or is currently).

This will assist you in narrowing down the essential activities needed to produce your desired results, and will help you to spend less time on the non-essentials and more on the activities that count.

Then, take a look at the results you are getting or not getting from your marketing efforts. If your results are sporadic and inconsistent, you may want to consider what kind of education (training) you are getting and question the effectiveness of either IT or YOU.

Before you perform an activity for your business, simply ask yourself: ‘Is this a true IPA?’

Remember, we all need to constantly educate ourselves and stay ahead of the curve; but getting results is easy when you’ve been taught the basic template and what to look for. If you know how to effectively market, you can be successful in just about any business.

It’s OK to do ‘busy work’ sometimes, but just don’t confuse it for a true IPA or spend your ‘on duty’ time doing it. Save it for after hours.

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How to Write a Comprehensive Marketing Plan in 6 (and a Half) Steps

Jun 24 2023 Published by admin under Uncategorized

A written marketing plan is hugely important for any business. A well structured plan will help you to manage the ongoing performance of your business and to achieve your goals. It will bring structure to what you are doing, help you to raise finance, motivate you and your team, identify your strengths and weaknesses and so much more.

But what do you need to include in your marketing plan?

That’s a good question and one that you can answer in the following 6 (and a half) steps.

Step 1 – The Marketing Audit

You can’t put a plan together for where you want to take your business, without first understanding where your business is now. Using some simple tools such as SWOT and PEST analyses you can examine both your businesses internal and external environment.

Try to answer all of these questions and more:

What is your product, its features and identity and how is it differentiated?

Why will your customers want to buy it?

Where will you sell your product and how will you set your prices?

Who are your competitors, what are their products and services?

Which geographies are you targeting?

What’s the monetary value of the market?

Once you’ve completed some heavy thinking you’re ready to think about where you want to take your business, so move on to step 2.

Step 2 – The Mission

An effective marketing plan has to include a mission statement. It is essentially the overriding goal or direction for your business and will help you to understand and explain to your stakeholders what you actually want to achieve.

It should be a top level guide to your businesses direction, for example:

Bobs Mobile Printers will provide affordable and high quality stationary printing services to New York City based small and medium businesses delighting their customers with every order.

It shouldn’t be too specific or include any measures as these come later on in the plan, but it does need to give your business some direction.

Step 3 – Objectives, Strategy and Measures

Now is the time to get more specific. Your objectives need to spell out where you actually want to get to. For example Chris the Fish, a high street fish monger, has an objective to be the first choice on the local high street for fresh fish.

His strategy therefore is how he’s actually going to do this. In Chris’s case he has decided to sell the highest quality fish, at a premium price, with quality service. He hopes this will differentiate his offering from the local supermarket.

The measure then is how Chris will decide if he’s got his strategy right, what marketers like to call the control measure.

He has set a short term financial goal of increasing his turnover by 15% in the first year. He will also measure customer satisfaction and has set a target that 95% of customers will be happy to recommend him to friends and family.

Step 4 – Customer Segmentation

Once you’ve identified your objectives, strategy and performance measures, you next need to think hard about your customers. Marketing is as much about knowing your customers, as it is advertising or attending a trade fair. Think about who they are, what they like and dislike, when they do business, what motivates them, what their characteristics are and which newspapers they read.

The more you can profile your customers, the better you can target your offering and marketing communications.

Step 5 – The Marketing Communications Plan

At this stage it’s time to think about how you will communicate with your customers. This is all about telling your customers who you are, what you sell and, crucially, motivating them to do business with you. To be effective you need to consider a multilevel marketing approach i.e. more than one communications activity at any one time.

You should start by identifying your top three messages. For example Chris the Fish has three top messages to convey to his target audience:

1. Chris the Fish stocks only the freshest and highest quality fish,

2. Chris the Fish’s business is located on the local high street,

3. Chris the Fish has an online ordering service with free deliveries for orders over $10.

Once Chris has identified his top three messages, he can plan out how to convey these to his target audience.

Crucially for each communications medium you need to ask: why am I doing this? If you cannot answer this quickly and clearly, then it might not be the right communications vehicle for your business. Consider also what you want to achieve with each medium.

Step 6 – Budget & Cash Flow

So we’re down to the most painful part, what’s it going to cost? My advice here is to look at your annual cash flow projection i.e. what you expect to turnover in the first year. Once you have this figure in mind you can identify the percentage of your turnover you want to reinvest in your business. It might typically be anything between 1-10%, but each business is different.

Remember that marketing is an investment in your businesses success and not just an expense.

Step 6 (and a half) – Getting Buy-in from your Team

The final step is probably the most difficult of them all, but it’s crucial. Present your plan to your employees, family, friends and anyone who has an interest in the success of your business. This will help you to generate support and to keep you motivated.

Don’t forget, your marketing plan should be kept on your desk and reviewed periodically, at the very least once a quarter. If you are going to take the effort to write a plan you might as well use it effectively.

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Internet Book Marketing-3 Tools That Practically Sell Your Book Themselves

Jun 24 2023 Published by admin under Uncategorized

Looking for internet book marketing tools that are practically hands free? Add these three tools to your arsenal and you’ll be certain to sell your book.

Internet Book Marketing Tool # 1 Website Marketing

Possibly the most critical tool for a self published author is your website. A well optimized web site, meaning that people searching for your information can find it quickly and easily via the search engines like Google or Yahoo, means targeted traffic and customers are led directly to your book.

A well written landing page that captures email addresses and sells your information can sell thousands of books. Add a few pages of free content that provide immediate benefit to your reader and credibility to your status as an author and you’re well on your way to becoming a ‘profitable’ self published author.

As a self published author, your website can offer a variety of pages to their visitor including:

o Ezine/newsletter subscription

o Free Articles and/or short stories

o Bio

o Sales page

o Links to stores

o Shopping cart to purchase directly from the website

o List of appearances/promotions

Internet Book Marketing Tool # 2 Ezine Marketing Magic

Ezine marketing is not only a great way to build your opt in list, it is a fantastic tool to sell your book, your information products, and any affiliate products that you choose to endorse. Additionally, it provides you with a constant means of communication to your target market and the ability to provide them with quality information that will benefit their lives. The time saving aspect of this tool is that you don’t have to struggle to come up with content. You’ve already written your book. Pull one or two useful paragraphs from your book, round it out, and you have an ezine article!

In addition to publishing your own ezine you can contribute to other relevant ezines, just make sure that you provide a link back to your own website and product line. You can also purchase inexpensive ad space in relevant ezines to market your book. For example, if your book is a small business book, you can purchase ad space in other small business newsletters and link directly to your website.

Internet Book Marketing Tool # 3 Rave Reviews

Reviews are the proof to others that your book is worth the money it costs. Reviews can be used in your publicity package, in your press release, on your book’s back cover, on your website, and even on your business card. They are a valuable and economic expert marketing tool. Visit our website or click on the following link to learn more about secrets to getting rave reviews.

Internet book marketing doesn’t have to be an all consuming struggle. It’s true that the more time you spend marketing your book, the more you’re going to sell. But why not use a few tried and true marketing tools that drive traffic and sales to your book with little or no work from you?

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Secrets to Affiliate Millionaires – 3 Best Practices to Your Success in Affiliate Marketing Business

Jun 24 2023 Published by admin under Uncategorized

Within this article, you will discover and learn the best practices to ensure that you can boost skyrocket your affiliate commission and grow your affiliate marketing business in the right way. With those best practices for affiliates, they can definitely help you to ensure that you can earn money quick from new products, cost-per-action (CPA) program and mailing list.

There are many approaches and practices to success in the home based affiliate marketing business. You will discover and learn the best practices for maximizing your profits and earning top affiliate commission on the internet through PPC online advertising search engines (e.g. Google Adwords, Overture and MSNAdCenter). Those practices have been proven that they can help you to build, run and grow your affiliate marketing business online. Also, your affiliate commission will be increased dramatically with those best practices in long term.

Best Practice for Affiliates #1: Advertising and Testing New Affiliate Products

Obviously, there are many affiliate products on the internet. There are a lot of affiliate marketing entrepreneurs on the internet as well. However, one of the best practices to choose the lucrative affiliate products is to test promoting new products. There are a lot of new affiliate products online as well. The reason why you should test advertising new products is to study the feasibility of selling those new products to your market. It is a great idea to know exactly how the new products work for your market before marketing seriously and extensively later. The best practice for testing and advertising new affiliate products is to promote those new products through PPC online advertising search engines (e.g. Google Adwords, Overture and MSNAdCenter). You can start driving traffic and promoting those new affiliate products with their product name, company name and benefits in PPC search engines. It is the most quickest and easiest to test those new ones to your markets.

The secrets to affiliate millionaires are to: (1) choose new affiliate products in your market (2) generate directly a big list of keywords related to those new products and (3) start promoting those new products in PPC search engines through their product name, company name and benefits.

Best Practice for Affiliates #2: Earn Quick Affiliate Commission

Many studies and experiences reveal that cost-per-action (CPA) program is another alternative ways for affiliate marketing entrepreneurs to earn quick affiliate commission. It has a very effective landing page with a high conversion rate. The best practice to earn quick and easy affiliate commission is to promote directly those CPA programs through PPC online advertising. You can drive traffic directly to those CPA programs to earn quick money on the internet. Many experiments show that there are a lot of opportunities for you to earn big and quick affiliate commission with CPA programs and PPC online advertising search engines (e.g. Google Adwords, Overture and MSNAdCenter).

The secrets to affiliate millionaires are to: (1) choose the high payout and conversion rate CPA program from reliable CPA network and (2) start promoting those programs online with multiple PPC search engines.

Best Practice for Affiliates #3: Build Your Mailing List

Earning more affiliate commission from your mailing list has been proven that it is the most effective way to earn big and quick affiliate commission on the internet. The best practice to build quick and big mailing list is to promote your subscription or mailing list through PPC search engines. However, the highest recommendation for the best practice is to consolidate your content and subscription list into one web page only.

The secrets to affiliate millionaires are to: (1) build high conversion rate of squeeze page or subscription list and (2) ensure that your visitors know what you want them to do in your squeeze page.

Final thoughts, there are a lot of practices for affiliate marketing entrepreneurs to build, run and grow the home based affiliate marketing business. However, you have learnt the best practices for your home based affiliate marketing to ensure that you can boost skyrocket your affiliate commission and grow your business. With those practices and PPC online search engines, you can test new affiliate products, earn quick affiliate commission with CPA programs and build your mailing list.

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Increase Your Value and Explode Sales Through Niche Internet Marketing

Jun 24 2023 Published by admin under Uncategorized

Lose Sales When You Market to “Everybody” When I ask my clients who they are marketing to, I often hear “everybody.” Even though you can provide products and services to a general population, it is not a good idea to direct your marketing to everyone. The more you can define your target market and target market to niche groups, the more likely you are to be successful. Marketing to one or more niche groups is not just for Internet marketing but for all of your marketing.

When you focus on one or more select populations through niche marketing, it makes you more valuable to these groups. They will pay more because they perceive you to be the expert that knows exactly how to solve their problems. Even though you do the same thing for them as you do for everyone else, your marketing is directed to them and their particular needs.

Let say for example that you are a financial planner and you’re targeting people in the Baby Boomer generation – ages mid 30s to 60s. You could make your market more niche by targeting female executive Baby Boomers. Even though your service stays the same, all of your marketing would be specific to female executives. This makes you more valuable and will help you to drive more business to you – people who will pay higher fees and generally be better quality clients.

How to Reach Your Niche Target Market Once you determine the niche market or markets that you wish to attract, find out what associations they belong to and what publications they receive. Find out what online newsgroups subscribe to and e-zines that attract this market. Consider joining their associations and advertising in publications they receive, both online and through the mail. Offer free tele-classes and submit articles to their publications.

Become an Expert to your Niche Target Market and Explode Your Sales Advertising can work but what really drives business to you is free publicity. I’m talking about the publicity you receive when you become known as an expert in the eyes of your niche market. This is not nearly as difficult as you think it is. It does however, require a commitment to do some things that you don’t ordinarily do – things that most of your competition does not do. This is what gives you a dramatic marketing edge!

When you submit articles to your target market’s online and offline publications and solve their problems, you become regarded as an expert. It’s that simple. Your articles cannot be a sales pitch. You should not even mention your company and what you do. Your articles should specifically address the problems that this market has and how to solve those problems. It doesn’t matter that their problems are the same problems that everyone else has. Focus your article on them as if it is their unique problem. Your resource box at the end of the article is where you promote yourself along with your contact information – this is your golden opportunity to include the name of your e-zine, how to subscribe and a special incentive for joining your list. It is critical that you have an effective website to send them to. Make sure that when they go to your website, the form to join your list is on every page -close to the top right is best.

By getting your articles in front of your target market, you have an incredible advantage. You have just given this audience something they desperately need and convinced them that you know how to solve their problem. You just established rapport and trust with them. They don’t have to wonder anymore, who they should choose. Now you need to take it one step further.

Another great strategy for becoming known as an expert is to advertise free tele-classes to your niche market. You can get 100 people on a bridge line for free that allows you to make a powerful connection, establishing your credibility and interest in helping them solve their problems. Use this opportunity to educate and get them to join your list. Mention how you can help them at the end of the call. The best call to action is to ask them to go to your website right now and join your list. Getting in front of this captive market again and again is worth much more than making a single sale.

Publishing Your Own E-zine Makes you an Expert and Makes you Money You are an expert in your business. When you publish your own e-zine, people in your niche target market get to know what you know and they value your expertise and willingness to help them. Don’t worry about your competition finding out your secrets. If you are the first to do this (and there is always a way to be the first or set yourself apart), this makes you the leader – and the leader is always regarded as the best. Your e-zine can be the stepping stone to all kinds of opportunities for free exposure – opportunities that are free and much more effective than any ad can ever be. I’m talking about television and radio interviews, articles in newspapers and in magazines that attract your market. Think of the cost savings when you can slash your advertising budget. This is the kind of Internet marketing and direct marketing that will exponentially grow your income!

You Don’t Need to Be a Writer to Publish Your Own E-zine Don’t worry that you are not an expert in copy writing. And don’t let your ego interfere with the success of your articles and e-zine. What I have found is that many people who think they are great writers, are not effective at writing copy that gets read and gets results. Articles must have effective headlines, sub-headlines and a combination of stories and facts. They should interrupt, engage, educate and end with a call to action, just as a sales letter does. They should also be free of spelling and grammatical errors. Your articles and e-zine can be responsible for $10,000 – $250,000 or more in monthly revenue. Would it be worth it to pay a professional to maximize the results you get? Think of it as an investment in marketing your business. And with the money you save in advertising costs, you can easily pay someone to write your copy and even publish your e-zine and submit your articles.

I know that you have always done what your competition does, even if it doesn’t work that well. What I’m suggesting that you do is to change the way you think and to change what you do. It’s all about thinking outside the box. If you want to increase your market share, the smart way to do that is to set yourself apart by becoming known as an expert to a niche target market. Reaching your niche market through ezine publishing is by far the most effective Internet marketing strategy to implement. Not only that, it will drastically cut your advertising costs while escalating your sales. Niche target marketing will change your business and change your life.

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The 3 Steps to Marketing Like the Big Dogs From Home as an Independent Loan Officer

Jun 24 2023 Published by admin under Uncategorized

You’re an independent loan officer that works from home, but you still want to sell like you’re backed up by the Big Dogs. That is not so hard when you know how to market. Sure, if you could market with XYZ’s big-time budget, then you could get more leads and close more loans. But, what if you don’t have that kind of marketing budget? There is still a way to get those leads; you just have to get smart about it – like the Big Dogs.

It all comes down to RESEARCH. The hardest part is figuring out what to sell to whom. A one-man band with 30 different products to sell needs to know HOW to promote, WHAT to promote and WHO to promote to.

1) Research which product you need to market.

When you start researching, you cannot go off of assumptions because you know what they say about a-s-s-u-m-e (makes an ass out of ‘u’ and ‘me’). What you have to do is go through your client list and tabulate what product you sell the most of. First calculate what product you sell the most of and then calculate what product you make the most money on. Those are the two products that you start with. However, if what you sell the most of is what you make the most amount of money on, then that is pretty fantastic – but not likely. You’ll probably find two products. Usually, you really have to do a sincere survey. You are looking to market the product that makes you the most income the quickest FIRST. “Thinking” it is a particular product rather than “doing” an empirical study is not marketing smart – because you may be wrong – believe it or not. When you are working from home, you need to be twice as smart when it comes to your marketing.

How you do it?

Make a spreadsheet and go through all of your past closes over the last few years. List them out: Product A, B, C, D – get every close you made over the past few years and mark down what the product was and what you earned off of it.

Example:

Product A earned 1%

Product B earned $900

Product C earned ½%

Product D earned 1500.00

You will be able to “see” exactly what product you are selling the most of and what product you are making the most money on. Then you can start marketing to your bread and butter first. Once you have consistently marketed that product for a while, then you can supplement your marketing strategy and market the other product, the one paying the biggest commission – while keeping the campaign continuing on your bread and butter. Marketing smart means marketing first what you sell the most of, the fastest. That is an important datum – it sums it all up.

Now that you know which product to start with, you have to know who is going to buy it, which comes to our next step.

2) Research to find who the audience is that you are going to sell to.

Not all audiences are the same. Take for example the Will and Grace Show. Not everyone would want to watch that. Just like there is a totally different target audience for The Lawrence Welk Show. (If you never heard of these, then more than likely you aren’t their audience.) Case in point: you have to determine who your audience is, which is called a “market”. A “market” is a type of audience, a type of user. So, figure out everything you can about that particular market that buys your bread-and-butter product. And you already have access to all their data – age ranges, credit scores, credit rating, income, etc. Tip: do another spread sheet.

Once you have the demographics of the people that buy your “easiest-to-sell” product, then get a list of that particular type of audience. You can go to a list company that you feel good about and have gotten recommendations for, and buy a list of people within that criteria.

The reason you want to do such a thorough job of finding out who you are selling to is that 40% of your marketing campaign’s success (success meaning whether or not you get a good response) is dependent on your list. Besides, it is your list and the postage that are going to be the most expensive parts of your direct mail campaign. I cannot stress enough the importance of a good list – it makes all the difference between marketing smart and…well, if you are not targeting your public, you aren’t really marketing at all.

After you research out who your target market is,

3) Figure out what to say to them.

The thing about people in a certain profession or a certain industry is that they have been in their industry for so long and know so much about their profession that they start to think that people know as much as they do – or should know as much as they do. Most people are not educated in your particular product. Most people do not know there are all types of rates and products that are available to them depending on their credit, income, etc. And these people are not necessarily illiterate hicks from Country-Bumpkinville! They are educated people, but they have lots of other things they deal with everyday that take up all their time, e.g., picking up the kids from school, dealing with the boss at work, etc. Not everyone is watching Alan Greenspan every day!

Another thing you need to know, before you decide what it is you need to say in your message, is that it is very hard to educate people – they don’t want to be educated necessarily. You need to find out what the “button” is that people will respond to, that will get them to come to you for loans or refinancing or what-have-you. A “button” is a word, phrase, picture, etc. that elicits emotional response. People may not understand “No PMI”, but they understand “fast cash”. What is it about them that would make your message mean something?

It is all analysis. To figure out what you want to say, you have to figure out what people will respond to. You don’t really want to say, “I’m the best broker ever that can match up any product with any customer!” although that may seem like a good idea. First of all, a lot of people don’t even know what a mortgage broker does!! So don’t say that. You have to market differently to different types of people.

People have different agreements and fixed ideas and experiences. For example: Someone that has bought several homes has more experience on that line than someone who has never bought a home. If you found the product you sold the most of was to first-time home buyers , then you know they have little or no experience with mortgages. But everybody wants to own their own home; so what you want to say to them is “You CAN own your own home – it’s EASY!”, or something of the sort. Look at it from a different angle. One person, who is really into boats and is reading Nova Online – Speed Machines, would understand a jet hydroplane with a lightweight composite hull and a jet engine that could deliver 5,500 horsepower with the afterburner lit. But another guy, who has never owned a boat before, may just think it is just another fast boat and all he’s looking to buy is a fast boat – without all the engineering details. You have to get your message across to your target market that is going to communicate to them. In other words, they are going to understand it and RESPOND.

Working out of your home, you don’t have access to the Big Mortgage Bank’s Marketing Department. When you don’t have a marketing expert telling you what to do, you may still need that expert’s help. So here again, do research to get that help or assistance. Go on the internet to find the biggest lenders web sites. Get on their mailing list. Look at their marketing materials so you can see what they send you – not “you” as broker, but “you” as a potential customer. Not only are you researching how you are making the most money, but also research how the Big Dogs are bringing in the clients. What are the materials they are sending to the end-user? There is no need to reinvent the wheel. Find out what is working and do that. A lot of those Big Dogs are doing postcards.

Here’s your assignment:

Now that you know, 1) which product you sell the most of, 2) which product you make the most money on and 3) what the successful big lenders are doing; start by mailing postcards (repetitively) to the first audience that buys “Product (1)”. And you will start generating the kind of leads that buy the product that sells the easiest. Then, while still marketing “Product (1)”, start mailing postcards (repetitively) for “Product (2)” and you will start getting leads that will buy the product that will pay you the highest commission. You will first get leads from the most-volume product and then while you are still getting those and closing them fast, you will get leads that pay the highest commission. Make sense?

To recap:

o Research

o Pick your marketing media – I recommend postcards. You will get a lot of “bang for your buck” with that type of media.

o Find a resource for mailing lists.

o Get inside that public’s mind and BE them and figure out what they would want to know. This, by the way, is a trade secret. If you can get inside your public’s head and look at it from their viewpoint, then you can be a genius in your message. It is actually BEING them and looking at things from their viewpoint. Take Joe Blow who has never refinanced. Someone with average credit would probably be interested in a low cost equity line of credit so he can get money out of his house. “Getting money” communicates to people.

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5 Crucial Steps To Multilevel Marketing Success

Jun 24 2023 Published by admin under Uncategorized

Without a direction a ship floats nowhere. MLM Marketing is same as anything in life. All people who have achieved success in MLM Marketing have done one major difference than others who have not taken these steps and met with failure in MLM Marketing. Take these steps and take action on them, and success is yours.

MLM Marketing is a great business to get into. When you join a MLM Marketing opportunity, you gain access to a proven product and opportunity. You also gain access to blueprints which detail how to achieve your success with MLM Marketing. However, there are some things you have to do.

One thing that you must understand is that MLM Marketing does require you to do some things. MLM Marketing though it is a great model of business and has made more millionaires in the America than any other method of business, requires you to work it. A MLM Marketing opportunity cannot work itself. You cannot be a silent partner in MLM Marketing and expect a return. No, not even if you are one of the first ten people to get into the opportunity.

The important steps to achieving success with Multilevel Marketing opportunities require:

- To know your products and opportunity

- Understand what actually works with marketing your MLM Marketing business working from home opportunity

- Take massive action

- Master what you do

- AAAMAA

Let’s take a look at each of these important steps in achieving success with a Network Marketing Company. These steps that follow are truly keys and the vehicle to take you to attract success.

::: Knowing your product and opportunity :::

A important step in achieving success with MLM Marketing will require you to know the products and opportunity inside out. This is important so when you speak to people about your MLM Marketing opportunity or products, you can speak with confidence and answer all objections.

::: Understand what works :::

One of the key benefits with MLM Marketing business working from home opportunities is that they know what works. When you speak to your upline, he can tell you what works. When you know what works and you market your MLM Marketing business working from home opportunity or products you have full confidence in taking action in the right direction.

::: Try :::

Most people join a MLM Marketing business working from home opportunity and think that the packaging looks too nice to open up and utilize what it contains. A lot of people never try. They go to try, however never take action.

::: Master :::

To master something means to do it consistently over time, enough to know how to become more productive with it. After you have tried something several times then a habit will begin to be formed and you will master the topic at hand. Whether it is prospecting, communicating, advertising or whatever it may be that you’ll be doing in your MLM Marketing business working from home opportunity, you will need to master before you achieve your success.

::: A,A,A,M,A,A :::

A key factor in all of MLM Marketing success or any success is what I call the AAAMAA rule. The AAAMAA rule stands for Action, Action, Action, Measure, Adjust, Action. When you constantly and repetitively follow this rule in the right direction then you will see extraordinary success.

The steps outlined are plain to see. We intuitively know that they steps are what is a factor in every MLM Marketing success story. When you take the time to do the same, you will achieve much more success with your MLM Marketing business working from home opportunity.

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Determining The Influence Of Other Regional Markets

Jun 24 2023 Published by admin under Uncategorized

Real estate in your market area is affected by influences outside of your own region. For example, when I sold real estate in Portland, Oregon, what was happening in terms of inventory, appreciation, and activity in Seattle, Washington had an effect on my own marketplace. The two metropolitan areas are less than 200 miles apart, and one influences the other due to the easy and frequent population movement between the two cities.

The largest regional influence for my market, however, was California. There was a massive influx of people from California to Oregon, particularly from the bay area of San Francisco and the greater Los Angeles area. These geographic areas drove tens of thousands of people into the Portland metro area annually, increasing the demand for homes and raising values and prices as a result.

The population exodus started because the difference in price between the Portland market and the California market triggered the law of cause and effect. The appeal of Oregon’s lower real estate prices caused California residents to want to move, either to cash out of expensive California properties and apply the profits to better homes at lower prices in Oregon, or to relocate to an area where they could finally achieve first-time home ownership.

To determine how neighboring regional markets are affecting your market area, study migratory patterns and then research the reasons behind the population movements you discover.

Studying population migration patterns

To quantify population migration trends that affect the buyer and seller pool in your market area, determine the answers to these questions:

o Is your marketplace growing in population or losing population?

o Are people migrating into your area or leaving your area?

o Where are new residents coming from geographically?

o Where are current residents going when they move away?

o At what rate are people arriving or leaving your area?

o What are the economic factors that are driving population changes (i.e. jobs, unemployment, business growth) in your marketplace?

If your answers lead you to believe that a population boom is pending, prepare yourself and your clients to take advantage of a seller’s market and the positive affects of a high demand, low supply market situation.

Conversely, if your answers lead you to believe that a population exodus is beginning to take place, you can steer buyer and seller decisions with that knowledge in mind.

Identifying and capitalizing on market trends

To understand your marketplace and its economic condition, compare current market activity with correlating statistics from the previous year, using the following questions as your guide:

1. Compare number of sales and total sales volume, both on a year-to-year and on a year-to-date basis. This will help you understand and forecast trends in your marketplace.

o Is the number of sales going up or down?

o Is total sales volume going up or down?

o Is the marketplace ahead of or behind the pace of sales from the previous year?

2. Compare the number of listings taken. The available inventory in a marketplace is the supply half of the supply and demand equation.

o Is the number of listings up or down? Fewer listings indicate a sellers’ market; many listings indicate a buyers’ market. Is there more or less competition for buyers than in previous years?

o Is the selection better for buyers than last year at this time?

o Is the inventory of homes for sale growing or shrinking as compared to this time a year ago?

3. Compare last year’s average sale price to this year’s average sales price. Determine your market’s average sale price by dividing total sales revenue by the number of homes actually sold.

o Is the average sale price going up or down? If a marketplace is healthy and vibrant, the average sale price will be increasing.

o Is your marketplace appreciating or depreciating in value? For instance, if the average sale price has gone from $249,000 to $257,000, your marketplace is appreciating in value. Be aware that the average sale price must be viewed on at least a quarterly basis. A one-month change in this particular statistic a month does not indicate a sustainable trend. This is especially true in small market areas.

o How well is the inventory of homes aligned with demand? If you have an appreciating marketplace, the inventory probably is lower than the demand for homes. In a flat or depreciation marketplace, the inventory or supply probably exceeds demand at this time.

4. Compare the percentage of appreciation of average sales price this year versus last year and year to date.

o Is the appreciation percentage increasing or decreasing compared to this time last year?

o Is the marketplace gaining strength in appreciation or losing its power?

To understand your marketplace and its economic condition, create a market trends analysis by comparing current market activity with correlating statistics from the previous year.

By knowing your market and watching regional statistics, you can be prepared and proactive. Using the tactics above, you can interpret your findings in order to arrive at conclusions that can steer your business in the right direction.

Dirk Zeller is an Agent, an Investor, and the President & CEO of Real Estate Champions. His company trains more than 250,000 Agents worldwide each year through live events, online training, self-study programs, and newsletters. He’s the widely published author of Your First Year in Real Estate, The Champion Real Estate Agent, The Champion Agent Team and over 300 articles in print.

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