The 3 Steps to Marketing Like the Big Dogs From Home as an Independent Loan Officer

Jun 24 2023 Published by admin under Uncategorized

You’re an independent loan officer that works from home, but you still want to sell like you’re backed up by the Big Dogs. That is not so hard when you know how to market. Sure, if you could market with XYZ’s big-time budget, then you could get more leads and close more loans. But, what if you don’t have that kind of marketing budget? There is still a way to get those leads; you just have to get smart about it – like the Big Dogs.

It all comes down to RESEARCH. The hardest part is figuring out what to sell to whom. A one-man band with 30 different products to sell needs to know HOW to promote, WHAT to promote and WHO to promote to.

1) Research which product you need to market.

When you start researching, you cannot go off of assumptions because you know what they say about a-s-s-u-m-e (makes an ass out of ‘u’ and ‘me’). What you have to do is go through your client list and tabulate what product you sell the most of. First calculate what product you sell the most of and then calculate what product you make the most money on. Those are the two products that you start with. However, if what you sell the most of is what you make the most amount of money on, then that is pretty fantastic – but not likely. You’ll probably find two products. Usually, you really have to do a sincere survey. You are looking to market the product that makes you the most income the quickest FIRST. “Thinking” it is a particular product rather than “doing” an empirical study is not marketing smart – because you may be wrong – believe it or not. When you are working from home, you need to be twice as smart when it comes to your marketing.

How you do it?

Make a spreadsheet and go through all of your past closes over the last few years. List them out: Product A, B, C, D – get every close you made over the past few years and mark down what the product was and what you earned off of it.

Example:

Product A earned 1%

Product B earned $900

Product C earned ½%

Product D earned 1500.00

You will be able to “see” exactly what product you are selling the most of and what product you are making the most money on. Then you can start marketing to your bread and butter first. Once you have consistently marketed that product for a while, then you can supplement your marketing strategy and market the other product, the one paying the biggest commission – while keeping the campaign continuing on your bread and butter. Marketing smart means marketing first what you sell the most of, the fastest. That is an important datum – it sums it all up.

Now that you know which product to start with, you have to know who is going to buy it, which comes to our next step.

2) Research to find who the audience is that you are going to sell to.

Not all audiences are the same. Take for example the Will and Grace Show. Not everyone would want to watch that. Just like there is a totally different target audience for The Lawrence Welk Show. (If you never heard of these, then more than likely you aren’t their audience.) Case in point: you have to determine who your audience is, which is called a “market”. A “market” is a type of audience, a type of user. So, figure out everything you can about that particular market that buys your bread-and-butter product. And you already have access to all their data – age ranges, credit scores, credit rating, income, etc. Tip: do another spread sheet.

Once you have the demographics of the people that buy your “easiest-to-sell” product, then get a list of that particular type of audience. You can go to a list company that you feel good about and have gotten recommendations for, and buy a list of people within that criteria.

The reason you want to do such a thorough job of finding out who you are selling to is that 40% of your marketing campaign’s success (success meaning whether or not you get a good response) is dependent on your list. Besides, it is your list and the postage that are going to be the most expensive parts of your direct mail campaign. I cannot stress enough the importance of a good list – it makes all the difference between marketing smart and…well, if you are not targeting your public, you aren’t really marketing at all.

After you research out who your target market is,

3) Figure out what to say to them.

The thing about people in a certain profession or a certain industry is that they have been in their industry for so long and know so much about their profession that they start to think that people know as much as they do – or should know as much as they do. Most people are not educated in your particular product. Most people do not know there are all types of rates and products that are available to them depending on their credit, income, etc. And these people are not necessarily illiterate hicks from Country-Bumpkinville! They are educated people, but they have lots of other things they deal with everyday that take up all their time, e.g., picking up the kids from school, dealing with the boss at work, etc. Not everyone is watching Alan Greenspan every day!

Another thing you need to know, before you decide what it is you need to say in your message, is that it is very hard to educate people – they don’t want to be educated necessarily. You need to find out what the “button” is that people will respond to, that will get them to come to you for loans or refinancing or what-have-you. A “button” is a word, phrase, picture, etc. that elicits emotional response. People may not understand “No PMI”, but they understand “fast cash”. What is it about them that would make your message mean something?

It is all analysis. To figure out what you want to say, you have to figure out what people will respond to. You don’t really want to say, “I’m the best broker ever that can match up any product with any customer!” although that may seem like a good idea. First of all, a lot of people don’t even know what a mortgage broker does!! So don’t say that. You have to market differently to different types of people.

People have different agreements and fixed ideas and experiences. For example: Someone that has bought several homes has more experience on that line than someone who has never bought a home. If you found the product you sold the most of was to first-time home buyers , then you know they have little or no experience with mortgages. But everybody wants to own their own home; so what you want to say to them is “You CAN own your own home – it’s EASY!”, or something of the sort. Look at it from a different angle. One person, who is really into boats and is reading Nova Online – Speed Machines, would understand a jet hydroplane with a lightweight composite hull and a jet engine that could deliver 5,500 horsepower with the afterburner lit. But another guy, who has never owned a boat before, may just think it is just another fast boat and all he’s looking to buy is a fast boat – without all the engineering details. You have to get your message across to your target market that is going to communicate to them. In other words, they are going to understand it and RESPOND.

Working out of your home, you don’t have access to the Big Mortgage Bank’s Marketing Department. When you don’t have a marketing expert telling you what to do, you may still need that expert’s help. So here again, do research to get that help or assistance. Go on the internet to find the biggest lenders web sites. Get on their mailing list. Look at their marketing materials so you can see what they send you – not “you” as broker, but “you” as a potential customer. Not only are you researching how you are making the most money, but also research how the Big Dogs are bringing in the clients. What are the materials they are sending to the end-user? There is no need to reinvent the wheel. Find out what is working and do that. A lot of those Big Dogs are doing postcards.

Here’s your assignment:

Now that you know, 1) which product you sell the most of, 2) which product you make the most money on and 3) what the successful big lenders are doing; start by mailing postcards (repetitively) to the first audience that buys “Product (1)”. And you will start generating the kind of leads that buy the product that sells the easiest. Then, while still marketing “Product (1)”, start mailing postcards (repetitively) for “Product (2)” and you will start getting leads that will buy the product that will pay you the highest commission. You will first get leads from the most-volume product and then while you are still getting those and closing them fast, you will get leads that pay the highest commission. Make sense?

To recap:

o Research

o Pick your marketing media – I recommend postcards. You will get a lot of “bang for your buck” with that type of media.

o Find a resource for mailing lists.

o Get inside that public’s mind and BE them and figure out what they would want to know. This, by the way, is a trade secret. If you can get inside your public’s head and look at it from their viewpoint, then you can be a genius in your message. It is actually BEING them and looking at things from their viewpoint. Take Joe Blow who has never refinanced. Someone with average credit would probably be interested in a low cost equity line of credit so he can get money out of his house. “Getting money” communicates to people.

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5 Crucial Steps To Multilevel Marketing Success

Jun 24 2023 Published by admin under Uncategorized

Without a direction a ship floats nowhere. MLM Marketing is same as anything in life. All people who have achieved success in MLM Marketing have done one major difference than others who have not taken these steps and met with failure in MLM Marketing. Take these steps and take action on them, and success is yours.

MLM Marketing is a great business to get into. When you join a MLM Marketing opportunity, you gain access to a proven product and opportunity. You also gain access to blueprints which detail how to achieve your success with MLM Marketing. However, there are some things you have to do.

One thing that you must understand is that MLM Marketing does require you to do some things. MLM Marketing though it is a great model of business and has made more millionaires in the America than any other method of business, requires you to work it. A MLM Marketing opportunity cannot work itself. You cannot be a silent partner in MLM Marketing and expect a return. No, not even if you are one of the first ten people to get into the opportunity.

The important steps to achieving success with Multilevel Marketing opportunities require:

- To know your products and opportunity

- Understand what actually works with marketing your MLM Marketing business working from home opportunity

- Take massive action

- Master what you do

- AAAMAA

Let’s take a look at each of these important steps in achieving success with a Network Marketing Company. These steps that follow are truly keys and the vehicle to take you to attract success.

::: Knowing your product and opportunity :::

A important step in achieving success with MLM Marketing will require you to know the products and opportunity inside out. This is important so when you speak to people about your MLM Marketing opportunity or products, you can speak with confidence and answer all objections.

::: Understand what works :::

One of the key benefits with MLM Marketing business working from home opportunities is that they know what works. When you speak to your upline, he can tell you what works. When you know what works and you market your MLM Marketing business working from home opportunity or products you have full confidence in taking action in the right direction.

::: Try :::

Most people join a MLM Marketing business working from home opportunity and think that the packaging looks too nice to open up and utilize what it contains. A lot of people never try. They go to try, however never take action.

::: Master :::

To master something means to do it consistently over time, enough to know how to become more productive with it. After you have tried something several times then a habit will begin to be formed and you will master the topic at hand. Whether it is prospecting, communicating, advertising or whatever it may be that you’ll be doing in your MLM Marketing business working from home opportunity, you will need to master before you achieve your success.

::: A,A,A,M,A,A :::

A key factor in all of MLM Marketing success or any success is what I call the AAAMAA rule. The AAAMAA rule stands for Action, Action, Action, Measure, Adjust, Action. When you constantly and repetitively follow this rule in the right direction then you will see extraordinary success.

The steps outlined are plain to see. We intuitively know that they steps are what is a factor in every MLM Marketing success story. When you take the time to do the same, you will achieve much more success with your MLM Marketing business working from home opportunity.

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Determining The Influence Of Other Regional Markets

Jun 24 2023 Published by admin under Uncategorized

Real estate in your market area is affected by influences outside of your own region. For example, when I sold real estate in Portland, Oregon, what was happening in terms of inventory, appreciation, and activity in Seattle, Washington had an effect on my own marketplace. The two metropolitan areas are less than 200 miles apart, and one influences the other due to the easy and frequent population movement between the two cities.

The largest regional influence for my market, however, was California. There was a massive influx of people from California to Oregon, particularly from the bay area of San Francisco and the greater Los Angeles area. These geographic areas drove tens of thousands of people into the Portland metro area annually, increasing the demand for homes and raising values and prices as a result.

The population exodus started because the difference in price between the Portland market and the California market triggered the law of cause and effect. The appeal of Oregon’s lower real estate prices caused California residents to want to move, either to cash out of expensive California properties and apply the profits to better homes at lower prices in Oregon, or to relocate to an area where they could finally achieve first-time home ownership.

To determine how neighboring regional markets are affecting your market area, study migratory patterns and then research the reasons behind the population movements you discover.

Studying population migration patterns

To quantify population migration trends that affect the buyer and seller pool in your market area, determine the answers to these questions:

o Is your marketplace growing in population or losing population?

o Are people migrating into your area or leaving your area?

o Where are new residents coming from geographically?

o Where are current residents going when they move away?

o At what rate are people arriving or leaving your area?

o What are the economic factors that are driving population changes (i.e. jobs, unemployment, business growth) in your marketplace?

If your answers lead you to believe that a population boom is pending, prepare yourself and your clients to take advantage of a seller’s market and the positive affects of a high demand, low supply market situation.

Conversely, if your answers lead you to believe that a population exodus is beginning to take place, you can steer buyer and seller decisions with that knowledge in mind.

Identifying and capitalizing on market trends

To understand your marketplace and its economic condition, compare current market activity with correlating statistics from the previous year, using the following questions as your guide:

1. Compare number of sales and total sales volume, both on a year-to-year and on a year-to-date basis. This will help you understand and forecast trends in your marketplace.

o Is the number of sales going up or down?

o Is total sales volume going up or down?

o Is the marketplace ahead of or behind the pace of sales from the previous year?

2. Compare the number of listings taken. The available inventory in a marketplace is the supply half of the supply and demand equation.

o Is the number of listings up or down? Fewer listings indicate a sellers’ market; many listings indicate a buyers’ market. Is there more or less competition for buyers than in previous years?

o Is the selection better for buyers than last year at this time?

o Is the inventory of homes for sale growing or shrinking as compared to this time a year ago?

3. Compare last year’s average sale price to this year’s average sales price. Determine your market’s average sale price by dividing total sales revenue by the number of homes actually sold.

o Is the average sale price going up or down? If a marketplace is healthy and vibrant, the average sale price will be increasing.

o Is your marketplace appreciating or depreciating in value? For instance, if the average sale price has gone from $249,000 to $257,000, your marketplace is appreciating in value. Be aware that the average sale price must be viewed on at least a quarterly basis. A one-month change in this particular statistic a month does not indicate a sustainable trend. This is especially true in small market areas.

o How well is the inventory of homes aligned with demand? If you have an appreciating marketplace, the inventory probably is lower than the demand for homes. In a flat or depreciation marketplace, the inventory or supply probably exceeds demand at this time.

4. Compare the percentage of appreciation of average sales price this year versus last year and year to date.

o Is the appreciation percentage increasing or decreasing compared to this time last year?

o Is the marketplace gaining strength in appreciation or losing its power?

To understand your marketplace and its economic condition, create a market trends analysis by comparing current market activity with correlating statistics from the previous year.

By knowing your market and watching regional statistics, you can be prepared and proactive. Using the tactics above, you can interpret your findings in order to arrive at conclusions that can steer your business in the right direction.

Dirk Zeller is an Agent, an Investor, and the President & CEO of Real Estate Champions. His company trains more than 250,000 Agents worldwide each year through live events, online training, self-study programs, and newsletters. He’s the widely published author of Your First Year in Real Estate, The Champion Real Estate Agent, The Champion Agent Team and over 300 articles in print.

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Business to Business Direct Mail Secrets of Today’s Top Marketers

Jun 06 2023 Published by admin under Uncategorized

Selling to the business buyer is not as different as some would have you believe. Business buyers are just people with the same problems, fears, feelings, and dreams as everyone else.

However, they are particularly busy. They are often not spending their own money. And buying decisions are often made on many levels. So here are a few tips to help you improve response to your business-to-business direct mail:

  • Generate leads first to qualify prospects. Many business products require a significant investment of time and resources, or they’re complex or expensive. That makes buying and selling more difficult. However, breaking your sales process into two steps can help you identify the best prospects faster and cut per-customer costs.
  • Send “keeper” information. Depending on the buying cycle of your typical customer, it could be months or years before a promotion pays off. It’s always wise to provide complete information that can be easily filed away for future reference.
  • Make your mail look important and personal. You must get past secretaries and the mailroom. Often, plain outer envelopes are best. For fulfillment, put “Here is the information you requested” or something similar on the outside. Invitation formats also work. Product samples, a message to the secretary with benefits for her or him, and dimensional packages have proved successful for many businesses.
  • Mail to different job titles. In large companies, decisions are made on many levels, so you must prove to all those levels that doing business with you is beneficial and safe. Try mailing to different job titles simultaneously, perhaps with versioned copy that addresses each level’s concerns. Or you might encourage passalongs of the same piece.
  • Provide complete information. Business decisions require more consideration. That’s why it’s vital to provide complete product specifications and detailed features. However, make sure you have a solid sales pitch with clear benefits. You can’t bore business buyers into buying.
  • Nix the jargon. There is a certain language in every field you should tune into, including buzzwords, business concepts, and hot industry topics. However, there’s a difference between speaking someone’s language and hiding behind it. If you have something to say, say it in simple, straightforward prose.
  • Make responding easy. Just as in consumer marketing, inertia is one of your worst enemies. Combat this by giving a toll-free number to call, providing business reply cards, explaining your billing and shipping policies, featuring your guarantee, and including anything else that makes it easy for someone to say “yes” to your offer.
  • Use good direct marketing techniques. In general, what works for consumers works for businesses. This doesn’t mean you have to do flashy sweepstakes-like promotions, but you don’t have to dress every message in a suit and tie either. Your copy must be easy to read. You must present clear benefits. Your design should encourage reading and establish the appropriate image.
  • Avoid chest-beating corporate brochures. You might be in love with your corporate mission and those inspiring pictures of your headquarters at sunset. However, is that what is most important to your customer? A brochure should have a clear, specific purpose. Stick to that purpose and save the heady language and images for your annual report. (It may not even belong there!)
  • Keep literature up-to-date. When you change something about your business or add products or services, make the appropriate changes in your literature. Don’t be one of those companies still using brochures from the mid-seventies, with people wearing sideburns, bell-bottoms, and wide lapels.
  • Use more letters. To generate leads, a letter with a reply card or fax-back sheet and maybe a toll-free number may be all you need. With a simple package like this, you can generate leads for free information, sales calls, or demonstrations. Letters can be used for all sorts of messages. They’re personal, cheap, fast, flexible, and easy to produce.
  • Try self-mailers. They encourage passalongs to decision makers. They’re easier and more self-contained than multi-piece mailers, although not as personal. And they can dramatically cut costs compared to larger direct mail packages or more elaborate brochures. Sometimes, their economy can outperform everything else, including personal letters.
  • Use card decks and magazine bingo cards cautiously. In general, card decks and bingo cards deliver loose leads. That’s because they allow “tire kickers” to get free information with almost no effort. They’re good for building a mailing list or calling list or for distributing information, but test carefully for actual lead quality.

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The Role Your Sales Letter Plays in Your Direct Mail Campaign

Jun 05 2023 Published by admin under Uncategorized

When it comes to direct mail marketing, your sales letter plays a pivotal part in the success of your campaign. Your list and offer are important also, but it’s the words on the paper that will determine whether or not someone will buy from you.

Before you send your letter out, you should know that your prospects are stuck in an emotional state. They have a problem and know that they need to solve it, but they have no idea as to how to solve their problem. So it’s your sales letter’s job to alleviate this confusion and introduce them to the product or service that will take care of their problem for them.

To do this, your direct mail letter should educate your readers. Give them more information about their problem and the answers available to them. And when you give them this information, you want to structure your offer in a way that is the clear winner out of all the other choices.

Because very few businesses go out of their way to help their prospects, you will be perceived differently and it will help your business to stand out from the crowd.

After you’ve educated your reader, your letter has to now remove all doubt from your prospect’s mind. They may be doubtful of your claims of being the “best” and “number 1″ – because they here it all the time on a daily basis. So your letter’s goal is to remove all doubt so that it can be a sure bet that they will choose you over anybody else.

The best way to remove all doubt is with a money back guarantee. With a guarantee, your prospect will know that if the product doesn’t live up to its claims, they can return it for a money back guarantee. This is almost like a risk-reversal – where you take all the risk and put it on yourself. When you do this, you remove all burdens that may stand in the way of making the sale – and you will get lots of orders because of it.

Now that you have doubt removed from your prospect’s mind, one more barrier stands in the way of making a sale: fear. All prospects have fear before they meet you and your products. They’re fearful of their problem; they’re fearful of the solutions out there available to them; and they’re fearful that if they spend their money that a product won’t live up to its promises.

At this point, fear is clouding the mind of your prospect and it’s your direct mail letter’s job to take all of the fear away. To alleviate this fear, you can do a few things.

You can let them know that there won’t be any pressure on their decision. You can let them know that there’s no obligation whatsoever. You can explain everything to them in simple to understand language. And you can let them know that you are there with them every step of the way. All of these things need to be explained in your direct mail letter, and be explained in simple and easy to understand language.

If your direct mail letter can do these things, then the chances of your campaign being a success will increase dramatically. Keep these tips in mind when creating your direct mail campaigns.

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Direct Mail and Direct Mail Marketing for Tax Preparation Services

Jun 04 2023 Published by admin under Uncategorized

Low cost tax preparations services make their money on high volume business, but to achieve these high volumes they need two things; one, they need new clients and two, they need those clients to tell friends to generate some first class word-of-mouth advertising. But how can they get those first sets of clients in the door to launch their business into orbit?

Well I believe that a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct mail and direct-mail marketing coupon packages for tax preparation services make a lot of sense and they should be sent out twice before tax season starts.

It makes sense to get as many people in early as possible because as the tax season gets closer and closer there will not be a need to generate new business as there will be people waiting in line. It is recommended to send out direct-mail and direct-mail marketing coupon packages to those areas within a 15-mile radius of the tax preparation service.

Direct mail and direct-mail marketing coupon packages work very good and the return on investment is significant, as many industry journals and industry associations report in annual surveys. If you own a tax preparation service perhaps you will consider all this in 2006.

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Starting a Network Marketing Business – The Three D’s You Must Do Before You Start

Jun 03 2023 Published by admin under Uncategorized

No matter what Direct Sales company you are looking at joining the three things that you need to do to start are all the same. They are the 3 D’s.

Decide: Decide what you want out of your business. It doesn’t do any good to go into a business without knowing what you want to get out of it. The best part of Direct Sales is that it will allow you to have just about anything you want (based on the next two D’s.) Make a house payment, make a car payment, replace a full time income, buy your dream house, have a little extra money to shop for clothes. Big or small, direct sales can allow you to achieve it, but make sure that you know what you want before you even get started.

This is a very simple and important process. Start asking yourself some important questions. What would you do with an extra $500 per month? How would your life be different if you didn’t have to work your current job? Where would you like to live? Where would you like your kids to go to school? Describe your perfect week? Questions like this can start you on the path of determining what you would like to achieve. Again, it doesn’t have to be the huge mansion on the hill with 3 BMW’s. It can simply be, “$200 to shop at The Buckle every month.” Whatever you want out of your Direct Sales business, make sure you have the first step decided and written down.

Determine: Now you have to determine what it will take to get to that goal. This is a good time for an honest conversation with your sponsor. It is best if this happens before you sign up. How long does it usually take to get to the level you want to be at. How practical and possible are your goals? How much in sales would it take to reach your goal? What is the average party sales? How many parties a month will you need to have? How many recruits will you need to achieve your goals? These questions will help you determine the steps necessary to achieve your goals and will make sure you are prepared to do what it takes to get what you want. If you find that the work necessary is more than what you are prepared to give, you may need to adjust your goals and lengthen the amount of time you want to give yourself in order to get to the level you are hoping for.

This step is critical because you want to have a powerful start. Knowing what you want and what you will need to do to achieve your goals will allow you to start the right way. Waiting for weeks or a month to start is not the way to find success! It’s like wandering through the wilderness hoping you might actually bump into a really cool lake to camp at. It just won’t happen! You have to find the path, get on it and start if you ever want to find your amazing camp site.

Do: Once you have found your path and know what it will take, the third step is simple, DO!! So many people start a Direct Sales business with great intentions only to watch their starter kit sit and collect dust. You have to dive in and DO with your whole heart. You have never seen great success with anything that you have only done half way or half-hearted. What would happen if you kind of half way decided to have a baby? You can’t! You either do or you don’t. It is the same with Direct Sales. I’m not saying that everyone has to achieve the highest levels, many are happy just performing at the level that they are at, but whatever your dream is, work with your whole heart to get yourself there. Don’t let anything stop you, especially not your own inaction. Nothing will bring regret and remorse into your life more than knowing you could have done great things and simply didn’t. If you are going to do a Direct Sales business you might as well do it well.

The greatest thing about Direct Sales is you really can have what you want. No other job can promise you the same thing that Direct Sales can. So Decide, Determine, and Do. Then watch your hard work and dedication turn into the life that you want for you and your family.

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Marketing ROI – Make Sure Your Marketing Is Making Money

Jun 02 2023 Published by admin under Uncategorized

Today, if you ask any marketer what his biggest challenges are you will no doubt hear Return on Investment (ROI) at the top of their list. With competitive pressures, businesses more focused on profitable growth, and an increased need to do more with less, marketing professionals need to generate favorable returns on most – if not all of their marketing campaigns.

Upon first blush, this looks rather simple. Just take the total cost of your campaign, track it through to conversion and determine that the revenue generated is greater than the expense. However, most people make the mistake of assuming that calculating ROI is only involves direct expenses and revenue. There are other factors to consider when determining your return on investment.

In a moment, I’ll show you a quick formula to help calculate ROI, but before I do, let me explain the types of expenses you need to consider:

Direct Expenses. Any cash outlay you have to develop, create, and distribute your marketing campaign is considered a direct expense. For example, if you’re doing a direct marketing campaign, you’ll have to print your mailer, pay for postage, and offer an incentive. All of these factors are direct expenses because they cost you money.

If you’re marketing online with Google AdWords or a similar type of service, you’re paying for each and every click – this is considered a direct expense.

Indirect Expenses. An indirect expense is something you spend to in conjunction with your marketing efforts but doesn’t necessarily involve a cash outlay. For example, if you pay a copywriter or designer to help with your creative, their time and expense must be considered. Other indirect expenses might include your overhead such as rent, electric, phone, insurance, etc.

Now that we’ve identified some of your expenses associated with an ROI calculation, lets look at a specific campaign example and how we can determine our return on investment in a simple manner.

Example1: MarketingScoop, LLC decides to send a post card mailing to a list of small businesses promoting their directory service listing. Here is a list of expenses associated with the mailing:

Direct Expenses
Post card design $100
1,000 post cards $200
Postage $500
Total $800

Indirect Expenses
Indirect Expenses X .25* $200

A rule of thumb you can use to calculate your indirect expenses is to multiply your direct expenses by 25%. If you want a more exact determinant of indirect expense, you will have to record the amount of time attributed to this particular marketing project as a percentage of your annual ‘available working hours’. Then, multiply this percentage against your total business expense.

Based on our calculation above, total campaign cost equals $1,000. For this example, let’s assume that the campaign brings in $2,500 in revenue. Simply divide revenue by expense ($2,500/$1,000) to determine ROI. In this example, our ROI was 2.5.

Note: This is a Gross calculation which means that we have not subtracted any product related expenses. This gets into Net Income, EBITDA, and other stuff for the accounting team to figure out.

The key is to use this information as a benchmark for future campaigns. Instead of assuming that a marketing campaign is productive, you now have a basic measurement to evaluate it and compare future campaigns.

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Top 10 Reasons to Join a Top Tier Direct Sales From Home Company

May 27 2023 Published by admin under Uncategorized

Listed below, you will find top ten reasons to join a Top Tier direct sale from home or MLM Company. Please know that these reasons are simple opinion. You may agree or disagree with my reasons, because at the end they are simply that…my reasons. Here we go:

1) Reasonable Start Up Costs: In most cases, the start-up costs for a Top Tier Direct Sales or MLM Company ranges from a few hundred dollars to $5,000. In a few cases, it is either a little bit less or a little bit more. While this is more expensive than a traditional Company, it is still much cheaper than starting a traditional business, such as a franchise (I.E. Fast Food Franchise).

2) Large Up Front Commissions: Top Tier Companies pay large up front commissions when someone joins. The profit ranges from $500 to $5,000. That puts immediate profits into your pocket. To earn the same amount of money off another person in a traditional MLM Company would probably take you 2-5 years (assuming they stayed around that long).

3) Immediate Income: This is similar to # 2, but most traditional MLM Companies take several years to build a large income. Since the profit margins are so small, you have to build a large organization with a traditional Company, in order to make a large immediate income. With a Top Tier Direct Sales Company, you can earn immediate income from day one. For instance, if you make $1,000 per sign up, you could earn $5,000 in your first month by sponsoring five people. Try doing that in a traditional network marketing Company.

4) Higher Retention Rates: When people invest a few thousand dollars to start a business, they are much more serious. Few people will spend $2,000 today and quit in two weeks. In a traditional MLM Company, poor retention is one of the biggest issues.

5) No “Tire Kickers” or Quitters: In a traditional MLM Company, you end up baby-sitting grown adults, listening to their pity parties about why they can’t build a business. Or, you listen to a bunch of financially destitute, unemployed or broke people tell you why they don’t have the $50 to pay the enrollment fee. With a Top Tier MLM Company, you won’t work with this type of people. I’m not knocking people in the categories listed above. I’m just saying that I would rather work with financially secure, confident, and serious entrepreneurs.

6) Less Competition: You have less competition promoting a Top Tier Direct Sales or MLM Company. Most of these companies have less people promoting the business opportunity (online or offline), than a traditional MLM Company. On the other hand, if you do an internet search for a traditional MLM Company, you will find THOUSANDS of people promoting it.

7) Great Income Potential: I truly believe that Top Tier direct sales from home or MLM Companies offer great income potential, during the first few years. However, I also realize that you can earn a small fortune with a traditional MLM Company, after 5-10 years.

8) Marketing System: One of my favorite things about Top Tier Direct Sales and MLM Companies is that they offer great marketing systems. One of the biggest struggles for network marketers is that they get involved and don’t have a good coach to help them market their business. They sign up and never hear from their sponsor again. The key to any business is marketing. That’s why you should join a company with a good marketing system in place. Most Top Tier Companies have a dedicated sales force that follows up with your leads for you. How cool is that!

9) Return on Investment: With a Top Tier MLM Company, it’s easier to get a positive return on your investment right away. In most cases, you only need to generate 1-3 sales to recover your initial investment.

10) Less Stressful: Period. Looking at aforementioned points it occurs to me that having more support, a larger return on investment, and longer retention rates is just less stressful!

List of Top Tier MLM Companies

Listed below, you will find a list of the Top Tier MLM Companies. This is not an all-inclusive list. I learn about new companies every day:

• Carbon Copy Pro®
• Pyxism®
• Life Path Unlimited®
• Polaris Media Group®
• Liberty League International®
• Global Resorts Network®

Final Thoughts About Direct Sales From Home Companies

In summary, Top Tier Direct Sales Companies offer a unique business opportunity for the serious entrepreneur. (Emphasis on “Serious Entrepreneur”). Your key to success is to find a good company, with a good system, that fits with your core beliefs and commitments. Then team up with one of the company’s top earners. That way, you have a mentor to help you succeed. Many marketers are now doing both business models at the same time. That way, they have immediate income and long-term residual income. Ultimately, this decision is made by the entrepreneur and what fits them.

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Offline Marketing Activities

May 26 2023 Published by admin under Uncategorized

There are a ton of offline marketing activities that you can do to market your business. It doesn’t matter if your primary business is offline or online, the offline marketing activities that you can engage in are numerous. In this article, I delve on some of these offline marketing activities so that you can find out a way to increase your sales and profits.

But before we discuss offline marketing activities, I want to share with you why it’s important that you learn additional methods to market your business. In today’s world, it’s getting harder and harder to make money in business. People are cutting back with spending and a lot of mainstream businesses are reporting losses. Because of this, it’s important that you learn new and creative ways to market your business.

When I first got started with some of the offline marketing activities that I will share with you in this article, I was very young. This was during a time when the economy was awesome and the cost of doing business was very cheap. But needless to say, I still failed in making money. I failed for a number of reasons, and I will share some of those reasons with you also.

I had my hopes set on achieving financial success at a pretty fast pace because I had heard of so many success stories by others before me. I wanted to have success too, but I tried to “rush” my way to success. Rushing and making money doesn’t go hand in hand. And if you’ve tried rushing before, then you know exactly what I mean.

I mention this to you because I don’t want you to follow the same footsteps that I went down when my business wasn’t a success. I wasted thousands of dollars on offline marketing activities that were very ineffective for me. I don’t want you to go down the same path I went down which is why I created this article.

I want to share with you some of the offline marketing activities that I engaged in when I was having success with marketing. Here’s the first marketing strategy that I used to my advantage.

1) Direct mail

I’m still a big fan of direct mail but I don’t do it as much because of the costs associated with it. I think it’s around 50 cents to mail off a standard letter (or even higher), and costs like this really make it hard for someone to profit with direct mail. But if you’re wondering if direct mail can be something that is profitable for you, then you should know that it can be.

The first thing you need to know about doing direct mail is that you need a good list. Without a good list, your entire campaign won’t be a success. You can begin your search for a good list in something called the SRDS. The SRDS stands for the Standard Rate and Data Services, and includes a long list of mailing lists that you can purchase. Luckily, you don’t have to pay for this resource. It can be found down at your local library. Look through the lists and find some that could be good candidates.

The next attribute of your direct mail campaign that you have to be aware of is your offer. You need a good offer if you want to have success with direct mail. Analyze your offer and see if it makes sense or is good enough to mail out. You never want to partake in a low rate offer when it comes to direct mail. It’s a waste of time and money. Here’s one of another offline marketing activities that you should consider.

2) Magazine advertising

For some businesses this makes sense but for the majority of businesses out there you will have to get a little crafty to have success with this technique. If you’re a business owner who feels that you can’t use magazine advertising to your advantage, then maybe you should consider selling information products as a way to supplement your income.

Information products are simply “how to” products. These are paper and ink products where you show your visitor how to do something. So if you’re a chiropractor, you could offer an information product on “how to take care of yourself” or “how to get more new patients” – if selling directly to other chiropractors. There’s no limit to what you can do with this strategy, so keep this in mind.

I’ve used both of these offline marketing activities to have success in my business, and you can do the same too.

Good luck with using these offline marketing activities to further improve your business success.

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