When you think of the words “direct mail”, how does that make you feel? Does it give you a rush of energy? Do you get excited because of the money-making potential? Is it something that you can see yourself doing in the future? All of these questions (and more) should be asked before you decide to embark on a direct mail campaign.
To be successful with direct mail, you have to worry about a few different things. And while I tell you this, I’m pretty sure that you will be thinking that this couldn’t possibly be true. But rest assured, it is. You can’t stay in the dark about these marketing strategies forever, so it’s time now that you stepped up to the plate, and implement some of these strategies here today.
To make your direct campaign work, the first thing that you will have to focus on is getting the letter delivered. If this sounds like nonsense, then remember what I said in the paragraph above. The truth of the matter is that a lot of bulk mail gets thrown out on a daily basis. So you will want to take it upon yourself and start making sure that your letter doesn’t be perceived as bulk.
The first way to counteract that is to use a plain #10 envelope. Include a real live stamp on the envelope and handwrite your name and address information, and handwrite your prospect’s name and address information. And it’s best if you can do this with blue ink. A strategy like this will have a 98% open rate. And if you didn’t already know, that is very high.
This will help you in 2 ways. The first way is that the mailman is less likely to throw your letter away, thereby giving you a chance of 100% delivery. And this also helps before your prospect will think that it’s a personal letter, and because of it, they will open the envelope and read all the contents inside of it.
With these 2 things covered, I think it’s time to take a look at your offer. Before you mail out to your prospects, make sure that your offer is something that they will jump on immediately. To make this happen, ask yourself the following question: “How is my product or service unique”? This is a question that you must ask if you want to stand out from your competitors.
This is known as your “USP” (unique selling proposition), and it’s something that should be answered if you want to make a lot of money in your business. To help to build the perception of your offer, include a lot of bonuses just to “sweeten the deal”. This way you will give your prospect a much better way to say “yes” to you and take you up on your offer.
In any direct mail campaign, your list, sales letter, and offer needs to be intertwined with each or your campaign simply won’t work. I want to see you succeed, so if you can follow the tips in this article. I’m confident that you can see the results that you’re looking for if you follow these simple direct mail techniques.
Good luck with using these tips to your advantage.