Why Choose Max International, LLC for Network Marketing?

When looking at different direct sales/multi-level-marketing (“MLM”) companies, you wouldn’t be reading this article unless you are asking yourself: “Why choose Max International, LLC for network marketing?” Perhaps, you’re asking: “Why not?” Perhaps this is so, because you are interested in the product line, trust the person who introduced you, or are just now being exposed to the industry and Max is the first company you’ve seen. Maybe it’s a combination of all. In any case, let’s take a look at what might be compelling for a “yes” or “no” decision.

The Company

Max International, LLC (“Max”) is a nutritional network marketing/MLM company. It was founded by Steven K. Scott and Gregory Fullerton. Steven brought his significant, if not exceptional, marketing experience with him. (You may recall such products as Total Gym and Deal-a-Meal, multi-billion dollar successes. Those were his babies.) Gregory is known by many in corporate America for his speaking and motivational expertise. Already interested in health/fitness, they gathered a team of MLM specialists to bring a product line of specific types of supplements to a consumer who would appear to be very similar to those who had purchased or considered Steven’s earlier products. Max has founded in 2007, relatively new to this industry.

The Products

The nutritional supplement industry is enormous. The competition is immense. So, rather than present products that are hard to tell apart from anyone else’s, Max focuses on a specific type of nutrition, one that accelerates the body’s production of glutathione. MaxGXL is their core product. Glutathione is a major antioxidant. Therefore, the body’s continued production is important in fighting off disease and deterioration. Max also produces an energy product called MaxATP3. This product targets the body’s production of one of its primary cellular energy components. MaxN-Fuse is a combination of supplements targeting the elimination of free radicals in the body. Most all of their products are either patented or have patents pending. That provides a barrier against competition for its specific nutritional products. You might consider then the needs of the baby-boomer generation as well as younger people who are concentrating on health in general, when considering the product line.

Litigation

Unfortunately, Max is fighting a couple of different law suits. One comes from a competitor who feels that this company shouldn’t be able to recruit its representatives. These type suits come up periodically in the industry and there is usually an out-of-court settlement. The other is a lawsuit from a company alleging false marketing and labeling. Max responded to this suit that it lacks merit. At the time of this writing, I’m not aware that either of the suits are settled.

The Business Model – The Opportunity

Max International, LLC elected to take its product to its targeted customers using the MLM model. While they state that their 50% payback is among the highest in the industry, it must be that I keep running across the other ‘highest in the industry’ company paybacks because I see that figure often. Max’s pay plan combines retail sales mark-up with team bonuses and an MLM matrix of unlimited width and seven levels of depth, then specifies the caps to prevent payout over 50%. There are, of course, various bonuses and increased compensation depending on level of achievement.

The reality is that you will need to grow a large organization to achieve success. That is true with any company in the network marketing arena. If you are convinced that the product line, assistance from your up-line and the compensation plan work for you, you will still need to find a way to generate a massive amount of leads to whom you’ll present your product and the opportunity. I know of no other place than the internet to get that done.

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