Affiliate Marketing – How To Create A Presell Affiliate Products Sales Page

One of the strategies that you can use is to create your own affiliate product sales page to improve your income. There are some products that are very good but its sales letter is not good enough. If you direct your customer to the merchant’s lousy sales letter, you might not even get any sales no matter how good the product is. The article will touch on how to create your own affiliate sales page.

You can take all the best parts of the sales copy bits from the merchant’s sales page that you are promoting for. Once you have collected all, you can even add your own sales copy and the end of your page will be the order button which will be linked to your affiliate order link page. When you are using this method, do make sure that you also cover these few areas:

o You must have a good headline to capture attentions. What you can do is have your own swipe file of good headlines that attracts your attention. You can try out the different headlines to find out which headlines works best for you.

o You must develop interest telling a true short story on how this product helps you or the customer that have bought them before. Tell them “what’s in it for them” and list in bullet points the reasons why they must buy this product and the problems that will be solved if they buy the product.

o You should include testimonials and proof in your webpage to increase the customer’s trust in you. One of the sneaky ways to get the testimonials if to get it directly from the merchant’s sales letter.

o You must call to action. Tell them exactly the action that they have to take and do to close the sales.

These are the few things that you must include in your affiliate products sales page. This will ensure that you will be able to effectively presell them the affiliate products and you will have more control compare to if you direct them directly to the merchant’s website, there is no control for you as whether it will makes sales or not will depend on the merchant’s sales letter. I hope that you will find this article useful to you.

9 Hidden Secrets to a Powerful Mortgage Marketing Letter

Mortgage Marketing Letter Tip #1: Know your readers well – You can’t influence everyone, so why waste time and money contacting consumers who have no interest in your mortgage services? It’s vital that you thoroughly research the most appropriate way to reach your target audience.

How you generate the contact information for the people you’re sending your mortgage marketing letter to is not as important as who receives that message. There are numerous companies that will create worthwhile lists of potential customers who might need your lending services. Most likely, the names were collected because the person showed a prior interest in purchasing or refinancing a home.

You could also create a list yourself. Organize a free giveaway that entices the people you want to reach. In return for the complimentary product/service you give away, ask for each person’s name and mailing address. Be prepared, though, as some people might be hesitant to offer this information. You’ll want to emphasis the information is for internal use and will not be shared with outside parties.

Mortgage Marketing Letter Tip #2: Grab your reader’s attention immediately with an offer – You only have seconds before a reader gets bored and moves on, so use your time wisely. How is your lending company different from the competition? Whether the benefit(s) you’re providing to your customers is a risk-free offer or a unique service, make sure it’s the first point your reader sees.

Your offer might include free information, a no obligation consultation, a contest, an exclusive invitation or a limited-time discount.

One of the most common mistakes marketing writers make is to focus their writing toward an aspect of the lending firm that is too obvious. How many times have you seen a mortgage marketing letter praising a company’s customer service as its competitive edge? As a consumer, you assume any lending firm you work with will be able to service your needs at a high level. If they didn’t, you wouldn’t contact them in the first place. So determine another facet of the business that sets you apart from your competitors. With a little creativity you should be able to find something that makes your lending firm unique.

Also, avoid the urge to copy the marketing techniques used by other companies in your field. Not only is this unoriginal, but it will cause you to duplicate a plan that might not be effective. No one else knows your business better than you, so don’t be afraid to take a risk with your mortgage marketing copy.

Mortgage Marketing Letter Tip #3: Tell your audience what you want (your call to action) – How are your readers going to know what you want from your mortgage marketing letter if you don’t tell them? Yes, I know this seems obvious, but far too often this important step is forgotten.

For example, if you want your potential customer to call for a free consultation, include a phone number (toll-free is always best) that will allow your readers to talk with a live person. The fastest way for your new customers to lose interest is by answering the call with a recording – especially when you’re encouraging their phone calls.

The popularity of the Internet has led some lending companies to use a call to action that encourages readers to visit their websites (e.g., Visit us online today at [] to fill out your loan application).

Another common request in lending companies’ marketing letters is to have the reader respond back with a postage-paid mailer. This is effective because many people view filling out a card and returning it less of a hassle than a phone call. Here’s a reminder for your return mailers: Be sure to clearly restate your offer because some people will skip your mortgage marketing letter altogether and go right to the response card.

In addition to explaining your call to action, let readers know what type of person is ideal for your lending program. If you’re a large firm specializing in helping people with bad credit secure loans, tell your readers. On the flip side, if you don’t want to deal with low credit scores, make this fact known. By narrowing down your audience, you’ll demonstrate a niche, which often leads to increased credibility.

Mortgage Marketing Letter Tip #4: Establish a deadline to encourage immediate action – Once you’ve hooked your readers with the offer and explained the action you want them to take, set a deadline for responses. You could even present discounts or special deals as incentives for acting quickly. This would also be a good time to re-introduce that magic four-letter “F” word – FREE. After all, when was the last time “free” failed to grab your attention?

For those times when you need your readers to act even faster, take the deadline a step further by making your offer available to only a select number of customers. A benefit of this technique is that the readers who respond will feel like a select member of an elite group.

Mortgage Marketing Letter Tip #5: Back your offer up with a guarantee – Your writing won’t persuade anyone unless you’re convinced first. So state your message confidently and back it up with a guarantee. A lending company that uses a guarantee will almost always be perceived as more credible than a firm that doesn’t apply this writing tip.

Your guarantee can cover your pricing, customer service, response time, the time it takes to close the loan, etc. The benefit of a guarantee is that your readers will feel like there is limited risk when contacting you or trying your service.

Mortgage Marketing Letter Tip #6: Use basic words or phrases that create visual images – Active verbs and attention-grabbing adjectives are the best way to create visual images in your readers’ minds – but don’t get too carried away. Also, write to your audience in a tone and vocabulary they understand (studies show most people read at an 8th grade level). Frequent use of the words “you” and “your” is one effective way to communicate directly with a reader.

Creating mental images in the minds of potential customers will require separate techniques for different audiences. A wealthy, well-educated businessman doesn’t develop the same visual images as a young newlywed who just purchased his first home. This statement might seem obvious, but you’d be amazed at how many mortgage marketing letters I see that are improperly targeted to a mass audience of varied and unrelated consumers.

Connecting with a reader on an emotional level is the primary key in getting your message to sink in. You want your readers to feel like the text is speaking directly to them. So put yourself in their shoes. Why would your offer be appealing to your readers? If you don’t know, ask your customers why they’re funding their mortgage with you. This can be done through a mailed survey or over-the-phone conversations. Not only will you receive valuable feedback, you’ll also find the most effective ways to write your mortgage marketing copy.

Mortgage Marketing Letter Tip #7: Use testimonials from satisfied customers – Consumers relate to people who are similar to them. Luckily for you, satisfied customers are more than happy to volunteer praise. To back up your marketing message, get a few flattering remarks in writing and match those testimonials to the needs of your target audience. What are the unique selling propositions you stress? Get people to praise those specific aspects of your lending company.

For any testimonial, the two questions you want answered are the following: Prior to using XYZ’s lending services, what challenges were you facing? And, now that the service is complete, how is your situation different? Vague statements such as “Your service is great!” or “This lending program works well.” fail to give details as to why your lending company is better than the competition.

When it’s time to collect testimonials, don’t wait. Timing is an essential component when developing an effective testimonial. The longer you wait, the less likely your chances are for getting useful feedback. Approach your clients with a testimonial request while their satisfaction is still at its peak.

And a final point about your testimonials – always use your source’s full name and location. Limiting a person’s name to initials only leaves a reader guessing the validity of the statement. When people put their names next to comments about your lending company, you can be sure they support your services.

Mortgage Marketing Letter Tip #8: Use an appropriate length with bullets and subheads – The length of your marketing letter will depend on the situation, but longer is not necessarily better. As with any type of marketing copy, strive for quality over quantity and make certain each word is a necessary component to the sentence.

A common rule of thumb in direct-mail writing is the more expensive the item or service, the longer the letter. If your offer is strong enough, your audience won’t mind reading a lengthy explanation.

When it comes to formatting your mortgage marketing letter, don’t forget about bullets, subheads and white space. Your reader will feel overwhelmed when presented with large blocks of text without any spaces between the paragraphs. Bulleted text gives readers an opportunity to pause while scanning for the most important points in your letter. Shorter paragraphs (1-3 sentences) allow your audience time to fully comprehend the information without feeling the need to keep reading.

Mortgage Marketing Letter Tip #9: Conclude with a postscript (P.S.) – One of the most popular techniques used by letter writers for encouraging immediate action is through a postscript, that is, a “P.S.” Some studies have shown that many readers scan down the page to the P.S. before they read anything else. That means there’s a chance some of the most essential components to your letter won’t even get a glance.

So, whether your reader jumps to the last few lines of your letter or reads every word, you want to make sure your P.S. statement is convincing enough that your reader wants to take action. You may even want to restate your proposition in the P.S.

Additional ideas to consider in your mortgage marketing letter:

• Test your letter on a small group of people before mailing to your entire list.

• Make sure your letter is formatted so it meets postal specifications.

• Be honest. Readers know when you’re trying to trick them with false offers.

• Find a successful marketing letter and hand-write it word for word. As you do this more and more, your subconscious mind will begin remembering the effective techniques used by other authors.

What Are Residual Income Activities in a Network Marketing Business or MLM Opportunity?

This is one of the most important subjects in building and running a successful network marketing business.

IPA – “Income Producing Activity”

What is an IPA and what differentiates it from any other activities?

The fact is that many people in network marketing businesses haven’t really grasped this concept in it’s most effective sense. They (unknowlingly) mistake unproductive work as income producing activity.

I’ll be the first to say, that I fell into this trap myself years ago.

Let me explain:

For simplification purposes, let’s say there are just 2 categories of activities (work) in building a network marketing or MLM business. They are Busy Work Activities and IPA’s (Income Producing Activities).

What are some examples of busy work?

- Attending a conference call.
- Going to a company or upline meeting.
- Attending a convention or a company event.
- Reading over company brochures or websites.
- Talking to 3 strangers a day because your upline said to.
- Studying the compensation plan or product specs.
- Talking on Instant Messenger day and night.
- Listening to training cd’s or reading a book about MLM.
- Thinking about your ‘why’ and if it’s big enough.
- Checking email (unless it’s from someone who wants to purchase what you are offering).
- Anything that is not DIRECTLY related to putting money in your pocket.

Now, are the things above important? Sure they are, but they should be considered secondary activities because they take your time and focus off of the most important thing: GETTING RESULTS.

Let me ask you something here:

If you know how to get consistent results in your business, then why would you spend so much time on activities that may possibly take time away from you obtaining your primary objective?

One of the reasons (in my opinion) that people get so in to all the conference calls, meetings, annual conventions and such is because it sort of feels like you are working your business in some weird way, and learning some things while you are around others in the same boat, and there’s always some ‘exciting’ news you need to hear. You are going through ‘training’. You are told to ‘Stay Plugged In’.

What does that mean? Well, for one it’s an easy way to keep you in the business longer by getting you all excited over other people’s successes, or the products, or the triple infinity comp plan, or the company, or the new distribution plant coming out soon, etc.

Yes, they are forms of training, and training is very important. However, the most effective training is one that produces predictable, consistent results. If you have been in calls or have gone to meetings and you still are not getting predictable results on a consistent basis, then you may want to take a good look at the so-called training you are tapping into.

Either it’s not really that great OR you haven’t yet implemented it correctly.

Truth be know (in my opinion), it’s usually that it’s not that great. Mostly just rehashed information everyone already knows mixed in with excitement, hype, and ‘you can do it’ terminology. Going back to my article on training – it has to focus on marketing and predictable results.

Now, what are some examples of True IPA’s?

- Making a sale.
- Generating your own leads.
- Signing up a business builder.
- Performing proven marketing methods on a daily basis.
- Effectively training your organization on marketing to duplicate your efforts.
- Anything that when the action is completed or accomplished, it directly generates dollars for you.

So, here’s a helpful way to locate and filter out any non-essential activities:

Sit down with a pen and a piece of paper. Think about every activity you do on a daily basis that is in any way related to your network marketing business. Write down each activity you performed, the time you spent on that activity, and what the direct result for that activity was (or is currently).

This will assist you in narrowing down the essential activities needed to produce your desired results, and will help you to spend less time on the non-essentials and more on the activities that count.

Then, take a look at the results you are getting or not getting from your marketing efforts. If your results are sporadic and inconsistent, you may want to consider what kind of education (training) you are getting and question the effectiveness of either IT or YOU.

Before you perform an activity for your business, simply ask yourself: ‘Is this a true IPA?’

Remember, we all need to constantly educate ourselves and stay ahead of the curve; but getting results is easy when you’ve been taught the basic template and what to look for. If you know how to effectively market, you can be successful in just about any business.

It’s OK to do ‘busy work’ sometimes, but just don’t confuse it for a true IPA or spend your ‘on duty’ time doing it. Save it for after hours.

How to Write a Comprehensive Marketing Plan in 6 (and a Half) Steps

A written marketing plan is hugely important for any business. A well structured plan will help you to manage the ongoing performance of your business and to achieve your goals. It will bring structure to what you are doing, help you to raise finance, motivate you and your team, identify your strengths and weaknesses and so much more.

But what do you need to include in your marketing plan?

That’s a good question and one that you can answer in the following 6 (and a half) steps.

Step 1 – The Marketing Audit

You can’t put a plan together for where you want to take your business, without first understanding where your business is now. Using some simple tools such as SWOT and PEST analyses you can examine both your businesses internal and external environment.

Try to answer all of these questions and more:

What is your product, its features and identity and how is it differentiated?

Why will your customers want to buy it?

Where will you sell your product and how will you set your prices?

Who are your competitors, what are their products and services?

Which geographies are you targeting?

What’s the monetary value of the market?

Once you’ve completed some heavy thinking you’re ready to think about where you want to take your business, so move on to step 2.

Step 2 – The Mission

An effective marketing plan has to include a mission statement. It is essentially the overriding goal or direction for your business and will help you to understand and explain to your stakeholders what you actually want to achieve.

It should be a top level guide to your businesses direction, for example:

Bobs Mobile Printers will provide affordable and high quality stationary printing services to New York City based small and medium businesses delighting their customers with every order.

It shouldn’t be too specific or include any measures as these come later on in the plan, but it does need to give your business some direction.

Step 3 – Objectives, Strategy and Measures

Now is the time to get more specific. Your objectives need to spell out where you actually want to get to. For example Chris the Fish, a high street fish monger, has an objective to be the first choice on the local high street for fresh fish.

His strategy therefore is how he’s actually going to do this. In Chris’s case he has decided to sell the highest quality fish, at a premium price, with quality service. He hopes this will differentiate his offering from the local supermarket.

The measure then is how Chris will decide if he’s got his strategy right, what marketers like to call the control measure.

He has set a short term financial goal of increasing his turnover by 15% in the first year. He will also measure customer satisfaction and has set a target that 95% of customers will be happy to recommend him to friends and family.

Step 4 – Customer Segmentation

Once you’ve identified your objectives, strategy and performance measures, you next need to think hard about your customers. Marketing is as much about knowing your customers, as it is advertising or attending a trade fair. Think about who they are, what they like and dislike, when they do business, what motivates them, what their characteristics are and which newspapers they read.

The more you can profile your customers, the better you can target your offering and marketing communications.

Step 5 – The Marketing Communications Plan

At this stage it’s time to think about how you will communicate with your customers. This is all about telling your customers who you are, what you sell and, crucially, motivating them to do business with you. To be effective you need to consider a multilevel marketing approach i.e. more than one communications activity at any one time.

You should start by identifying your top three messages. For example Chris the Fish has three top messages to convey to his target audience:

1. Chris the Fish stocks only the freshest and highest quality fish,

2. Chris the Fish’s business is located on the local high street,

3. Chris the Fish has an online ordering service with free deliveries for orders over $10.

Once Chris has identified his top three messages, he can plan out how to convey these to his target audience.

Crucially for each communications medium you need to ask: why am I doing this? If you cannot answer this quickly and clearly, then it might not be the right communications vehicle for your business. Consider also what you want to achieve with each medium.

Step 6 – Budget & Cash Flow

So we’re down to the most painful part, what’s it going to cost? My advice here is to look at your annual cash flow projection i.e. what you expect to turnover in the first year. Once you have this figure in mind you can identify the percentage of your turnover you want to reinvest in your business. It might typically be anything between 1-10%, but each business is different.

Remember that marketing is an investment in your businesses success and not just an expense.

Step 6 (and a half) – Getting Buy-in from your Team

The final step is probably the most difficult of them all, but it’s crucial. Present your plan to your employees, family, friends and anyone who has an interest in the success of your business. This will help you to generate support and to keep you motivated.

Don’t forget, your marketing plan should be kept on your desk and reviewed periodically, at the very least once a quarter. If you are going to take the effort to write a plan you might as well use it effectively.